Cojocaru Nadejda
Scope:
iOS MVP
My Role:
Product Designer
Audience:
Parents, families, and health-conscious consumers managing nutrition and allergies
Parents juggling busy supermarket trips face a common challenge: long ingredient lists, misleading labels, and hidden allergens make healthy shopping hard. In Romania, 1 in 3 children are overweight, highlighting the urgent need for better tools.
I designed Labeld, an iOS MVP, alongside two developers over two months. Our goal: help families make transparent, safe, and easy food choices.
The Problem
Users, particularly families, struggle to find reliable, personalized, and easily accessible resources to manage and improve their health, leading to difficulties in maintaining balanced nutrition, consistent physical activity, and overall well-being.
The Process
The project began with a combination of personal insight, desk research, and competitor analysis. Through these, I discovered that Europeans consumers trust labels, but subtle wording can mislead them. Existing apps offered ingredient scanning, but focused on individual users, leaving families without a collaborative solution.
We defined our target users as parents, families, and multigenerational households managing allergies, dietary restrictions, and overall nutrition, along with health-conscious adults.
Defining the Solution
I used an Impact vs. Effort matrix to prioritize MVP features. The team aligned on three core functionalities:
Ingredient scanning & analysis — OCR-powered scanning with a database of nutritional content, allergens, and health impacts.
Health impact indicators — color-coded alerts for quick decision-making.
Personalization — dietary preferences, allergies, and health conditions inform recommendations.
The flow is simple: scan, review, decide. The key innovation was family profiles, allowing users to add household members’ allergens and intolerances to surface relevant warnings automatically.
Outcome and Learnings
By the end of the project, we delivered a fully functional iOS MVP that included ingredient scanning, health impact indicators, and personalisation features. Early user feedback was positive, confirming that the concept resonated with families and validating the core functionality.
I also defined key metrics for future tracking—such as Number of Products Logged and Frequency of Use. While the MVP wasn’t launched publicly, the project ultimately demonstrated a clear market opportunity for solutions that make healthy shopping easier for families.
